The next step in Modi’s Aatmanirbhar Bharat mission includes the toy sector
India has been overwhelmed with the increasing number of coronavirus cases in the country as well as increasing tension between India and China. Chinese products are dominating India’s toy market due to their low prices.
India is reducing the use of plastic which would give China a befitting reply. If we use fewer plastic products, then we can leave behind the low-quality Chinese products and reduce their market share considerably.
To end China’s dominance in India’s toy market, PM Narendra Modi held a meeting with senior ministers and officials. Under the self-reliant India campaign, now the emphasis will be on manufacturing indigenous toys.
In the meeting, PM Modi talked about increasing the production of Indian toys. He said that we should encourage the toymakers in India as they not only have a deep cultural root but can also help in the development of children.
Pertaining to this topic, PM Modi tweeted, “Toys can be excellent ways to further the spirit of ‘Ek Bharat, Shreshtha Bharat.’ We must look at ways India’s civilisational greatness can be showcased through the toys that are made in our country. A vibrant toys sector will further our dream of an Aatmanirbhar Bharat.”
He added, “I urge start-ups and youngsters to focus on innovations in the toys sector. Educational institutions can organise Hackathons on this as well. Another area that we want to focus on is creating toys that are environmentally friendly.”
PM Modi wants to make his Vocal for Local campaign and self-reliant India Mission successful by promoting plastic toy manufacturing in India. In India, China has a tremendous presence in the children’s plastic toy market. At present, India imports 70% of plastic toys, while only 30-35% of toys are made in the country.
But after the tension in the Galvan Valley in June, people are campaigning for the boycott of Chinese products. This caused a decline in the demand for Chinese toys and an increase in the demand for domestic products. This is why the Indian government is pushing for an increase in the production of domestic toys.